Service - Strategy & Positioning

Before we make noise,
we decide what to say.

Most marketing fails before the first post goes live - because nobody defined who it's for, what makes the brand different, and why anyone should care. We fix that first.

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In Plain Terms

What does brand strategy cost
in Cambodia?

At NOIR Media, a two-week Positioning Sprint costs $490 and a full brand strategy costs $980, delivered in three to four weeks. Both are one-time projects: you get market research, an ideal customer profile, positioning, and content pillars you own outright and use for years. A strategy review for existing brands is $290.

LAST UPDATED: AUGUST 27, 2026

What We Do

The thinking behind
everything else.

Every deliverable is a decision made - written down, argued for, and ready to execute against.

01

Market Research

Who competes for your customers' attention in Cambodia - and what they're doing right and wrong. Real data, not assumptions.

02

Ideal Customer Profile

A precise picture of who you serve: what they want, where they spend time online, and what makes them choose one brand over another.

03

Positioning

The one sentence that separates you from every competitor - and holds up in ads, sales conversations, and AI search answers alike.

04

Brand Direction

Tone of voice, personality, and visual direction guidelines - so everything you publish feels like it comes from the same brand.

05

Content Pillars

Three to five recurring themes that make content planning fast and keep your feed coherent instead of random.

06

Channel Strategy

Where to show up and where not to. Facebook, Instagram, TikTok, Google, AI search - prioritized by where your customers actually are.

How We Work

Two weeks.
Four steps.

01

Discover

Kickoff workshop with your team. We dig into your business, your customers, and what has and hasn't worked so far.

02

Research

Competitor analysis, audience research, and a hard look at how your market searches - on Google and in AI assistants.

03

Define

We write the strategy: positioning, ICP, pillars, tone, channel mix. Every decision documented with the reasoning behind it.

04

Hand Over

A working session walking your team through the playbook - or straight into execution if we run your marketing.

Packages

Pay once.
Use for years.

Strategy is project-based - one clear price, one clear deliverable. Retainer optional.

Positioning Sprint
For brands that need clarity, fast
$490 one-time
  • Competitor snapshot (top 5)
  • Ideal customer profile
  • Positioning statement
  • 3 content pillars
  • Channel priorities
  • Delivered in 2 weeks
Start a Sprint
Strategy Retainer
For brands that want us in the room
$290 / month
  • Monthly strategy session
  • Quarterly positioning review
  • Campaign & launch input
  • Priority email access
  • Requires Sprint or Full Strategy
Keep Us Close
FAQ

Common questions.

Marketing without strategy is spending without direction. Strategy defines who you are talking to, what makes you different, and what you should say - so every post, ad, and page works toward the same goal instead of pulling in different directions. It is the cheapest way to make every other marketing dollar work harder.

The Positioning Sprint takes two weeks from kickoff to delivery. The Full Brand Strategy takes three to four weeks, depending on how quickly we can schedule stakeholder interviews. Both end with a working session where we walk you through every decision.

No. Most of our strategy clients are established businesses whose marketing has drifted - different messages on different channels, unclear differentiation, or growth that has stalled. A positioning reset is often more valuable for an existing brand than a new one, because there is real market data to work with.

Not sure where your
brand stands?

Book a Free Consultation
30 minutes. We'll tell you honestly whether you need strategy - or just execution.